Healthcare has become a hot-button topic around the world. Although healthcare is essential for a healthy society, it involves tremendous uncertainty in mitigating costs like innovation in medical equipment, unforeseen challenges like the COVID-19 pandemic, and dealing with third parties like insurance.

This begs the key question – what is the most effective way to adapt to new technologies, collaborate with new partners, and provide an unparalleled public good while keeping the costs to a minimum. A trusted healthcare consultant may use just the right dose a healthcare institution needs. Growing sophistication in managing healthcare facilities, healthcare operations, and the business equation today necessitates the reliance on expert advisors.

Rebbeck, a healthcare consulting company, offers such promising advisory and consulting to global healthcare brands.

In an interview with Insights Success, Jay Rebbeck, the Managing Director of Rebbeck elaborates more on his promising venture in the business consulting space and delivers a rare outlook on the healthcare industry.

Below are the highlights of the interview:

Please brief our audience, its values, and the key aspects of its stronghold within the healthcare consulting industry.

Rebbeck is an international strategic healthcare and public services consultancy based in Sydney. Our mission is to reshape healthcare to improve the lives and wellbeing of people and populations. Rebbeck has been partnering with leaders who share our mission since 2013, supporting 60+ clients in Australia, the UK, Canada and Hong Kong to improve outcomes for their populations.

We have carved out a unique position in the Australian consultancy market through:

  1. A passion for reshaping healthcare – Our culture brings positive, talented, and energised people together to reshape healthcare and related public services.
  2. Our focus on outcomes – We have a laser focus on improving health, social and economic outcomes for the populations served by our clients.
  3. Educating clients and fostering innovation – We strongly emphasise building sustainable capability with our clients through the Rebbeck Academy and hosting national annual Health Commissioning Innovation Showcase events.

Tell us more about the services that make your company stand out from the competition?

The starting point for every client project is an open discussion about how we can help our clients improve outcomes for the populations they serve. Our expertise in six service areas frames these discussions:

  1. Health system reform – Reforming health systems to deliver better outcomes at a lower cost.
  2. Digital healthcare – Helping clients introduce digitally-enabled healthcare services.
  3. Strategy and planning – Developing strategies to address population needs and inequalities.
  4. Co-design and procurement – Co-designing and procuring health services for greater value.
  5. Evaluation – Evaluating outcomes and improving service efficiency and effectiveness.
  6. Commissioning capability – Helping clients become skilled and confident commissioners.

What is your opinion on the impact of the current pandemic on the global healthcare sector, and how has your company fared during the pandemic and subsequent lockdowns?

We see three key impacts on the global healthcare sector:

  1. Increased investment in healthcare – Across the globe, the pandemic has highlighted the need for governments to increase their investment in healthcare to maintain vibrant economies.
  2. Accelerated transition of care closer to home – COVID-19 has accelerated the shift of care away from the hospital and closer to people’s homes. Technologies such as telehealth and remote patient monitoring have enabled this move.
  3. Increased mental health literacy – COVID-19 has changed the conversation around mental health, reducing stigma and taboo. Health systems must now deliver joined-up services that better integrate physical and health needs.

Rebbeck has steadily grown through COVID-19, and we have played a key role in Australia’s pandemic response, supporting COVID-19 projects in aged care, homelessness, and out-of-home care.

In your opinion, what could be the future of the healthcare consulting services sector post the pandemic? And how are you strategising your company’s operations for that future?

We are helping our clients to address three key future healthcare trends:

Rebalancing health systems – Growing population health demands will become unaffordable for governments without radical change. We support health systems to shift the balance of expenditure away from acute hospitals towards primary and community settings.

Digitally enabling new models of care – We are helping clients utilise improvements in clinical, pharmaceutical and genomic technologies to improve the efficiency of acute care and provide more treatment closer to people’s homes.

Measuring and driving outcomes from health investments – We help health systems measure and drive meaningful health outcomes from their health investments and deliver more value-based healthcare.

As an established leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare consulting services sector?

  1. Navigate into high-growth areas of healthcare – Assess the future trends in healthcare and position your career or new business into growth areas.
  2. Understand your unique contribution – Consider which aspects of healthcare excite you and where your strengths and experiences lie.
  3. Find your tribe – Network with like-minded people passionate about reshaping healthcare through events and networking tools like LinkedIn.

How do you envision scaling your company’s operations in 2021?

We are scaling the company by:

  1. Helping our clients succeed – Our philosophy is to share insights with our clients generously. We will continue investing energy into building commissioning capability and cross-fertilising ideas to help our clients deliver positive changes for their populations.
  2. Doing purposeful work – Our work improves people’s lives. Our team feels good about our work’s meaningful impact, and this ethos attracts other like-minded people.
  3. Nurturing our team – Rebbeck provides a structured environment of formal training and on-the-job coaching to support fast-paced consultant career progression.
  4. Deepening our expertise – We will continue expanding our pool of health consultants and specialists.

About the Leader

Jay Rebbeck is the Managing Director and founder of Rebbeck. Jay studied Experimental Psychology at Cambridge University and started his career working for Accenture and EY.

Jay worked at the heart of the UK commissioning reforms from 2008, advising NHS England on the 2010 clinical commissioning reforms. Jay established Rebbeck in 2013 and worked with more than a dozen Commissioning Support Units and Clinical Commissioning Groups.​

Seeing the establishment of Primary Health Networks in Australia in 2015, Jay recognised that his skills and experiences could help PHNs build commissioning capability. Jay emigrated to Australia in late 2015 with his family and established the Rebbeck Sydney office.

Rebbeck has grown to a team of 18 staff. We have delivered 100+ strategic projects and trained 500+ healthcare staff through the Rebbeck Academy.